For florists , Turn one-off purchases into lasting habits
Your customers add their card directly to Apple Wallet or Google Wallet by scanning your QR code. They build up cashback on every bouquet. You bring them back for special occasions with targeted notifications.
Why florists are well suited to digital loyalty
Contrary to appearances, being a florist is perfect for a loyalty programme — as long as you pull the right levers. Customers rarely come back on their own initiative (a bouquet isn't a weekly purchase), but they do come back several times a year at key moments: birthdays, Mother's Day, Valentine's Day, All Saints' Day, weddings, births. The challenge: staying top of mind at the right moment. And that's exactly what Quardy enables.
-
Event-driven purchases
Birthdays, holidays, bereavements, births: your customer has 5-8 occasions a year to come in.
-
Variable baskets
From the small £15 bunch to the £180 arrangement. The cashback scales with the amount.
-
Predictable seasons
Valentine's, Mother's Day, Christmas: send a reminder 3 days ahead to your loyal customers.
Which loyalty type should you choose?
For a florist, cashback is almost always the best choice. Stamps ('10 bouquets = 1 free') don't work well because visits are too spread out: customers would never come back to check where they stand. Cashback, on the other hand, builds up as cash — something tangible and flexible.
Quardy's pick for florists
10% cashback on every purchase
Your customers earn 10% of every bouquet back as cash, redeemable as a voucher on any future purchase. It's generous, but creates a strong sense of 'reward well earned'.
Example: For Valentine's Day, Mark orders a £60 bouquet. His cashback earns £6. For Mother's Day, he comes back and spends £75 (cashback +£7.50). In December, when he wants flowers for his mother-in-law, he has £13.50 of cashback that he puts towards a £45 bouquet — which only costs him £31.50. From your side, you've seen him 3 times in the year instead of 2.
How it works in your shop
-
QR code visible in the shop
Print your Quardy QR code on a display near the till, or stick it on the front door. Your customers scan it from their phone. -
Wallet sign-up in 2 taps
They add their loyalty card straight to Apple Wallet or Google Wallet, without installing any app. -
Scan their card on every purchase
They show you their card in their Wallet, you scan it from the Quardy app and enter the amount. The cashback updates automatically. -
Redeeming cashback
When a customer wants to use their cashback, you can see it on their card and simply deduct it from the bill.
The florist calendar: 6 moments to re-engage your customers
With the Quardy Pro plan (€9.99/month), you can send push notifications to your loyal customers. Here are the 6 moments in the year when a well-timed nudge can dramatically lift your sales:
- Valentine's Day (14 February) — Reminder 3 days before, pre-orders recommended
- Mother's Day — Annual peak, reminder 5 days before
- Father's Day (mid-June) — Smaller but worth tapping (plants, terrariums)
- All Saints' Day (1 November) — Cemetery arrangements, regional peak
- December — end-of-year holidays — Table centrepieces, decorative plants
- Birthdays — If you collect the date at sign-up, send a personalised reminder
- Gift card (Pro plan) — For customers with no idea what to give: they gift an amount, the recipient puts their own bouquet together whenever they like
Frequently asked questions
How do you build loyalty with florist customers who buy occasionally?
The trick is combining two levers: generous cashback (10% of each purchase saved up as cash) that motivates the return, and push campaigns at the key moments of the floral calendar (Mother's Day, Valentine's Day, All Saints', weddings). A customer who spends £70 on Mother's Day ends up with £7 of cashback that they'll naturally want to use on the next occasion.
Most of my customers make impulse purchases — is loyalty worth it?
Yes, precisely. Today's impulse purchase becomes a loyal customer for future occasions — as long as you can reach out to them. Quardy captures the contact (via the Wallet sign-up) and lets you bring them back at the right moments via push campaigns (Pro plan).
How do you handle gift purchases (bouquets for someone else)?
Cashback is tied to the buyer's account, not the recipient's. So if Mark buys a bouquet for his wife, Mark gets the cashback. That's consistent with real behaviour: the buyer is the one you want to keep loyal.
How much does it cost per month?
Free up to 50 customers. Beyond that, it's €9.99/month for the Pro plan (unlimited customers + push campaigns, which are essential for a florist) or €24.99/month for the Business plan with team management if you have 2-3 staff.
Do I need a till system to use Quardy?
No. Quardy only needs your smartphone or tablet. You keep your current till and use Quardy alongside it for loyalty. No integration needed.
Can I sell gift cards for the holidays?
Yes, on the Pro plan. It works especially well for florists: for Mother's Day or Christmas, a customer who lives far away can gift an amount rather than a bouquet chosen blind. You issue the gift card for the amount you want, the customer pays you in store (Quardy handles no payment and takes no commission), and the recipient gets an email with a QR code to add to Apple Wallet or Google Wallet. They come and choose their own bouquet whenever they like: you scan, deduct what they spend, and the remaining balance stays on the card.
Ready to build customer loyalty?
Download Quardy for free and create your program in 2 minutes.