Quardy vs Pongo
Two French loyalty solutions, two different approaches. Here's a factual comparison to help you pick the one that fits your business.
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Pongo is a comprehensive marketing platform built around segmentation and CRM, with deep till-system integration. Quardy is a simple, accessible solution with no integration and nothing to install on the customer side, at an entry-level price.
Comparison table
| Quardy | Pongo | |
|---|---|---|
| Entry price | Yes, Free up to 50 customers | Not shown on their website |
| Customer card | Apple Wallet / Google Wallet — no app | Marketplace app or QR code |
| App to install on customer side | Yes, None (native Wallet) | Partial, Pongo app recommended |
| Loyalty types | Stamps, points, cashback | Points, cashback, tiers, complex programmes |
| Push campaigns | Yes, Included in Pro €9.99 | Yes, Email/SMS/Push depending on plan |
| Gift cards | Yes, Included in Pro (€9.99/month) | No, Not available (loyalty, reviews, SMS) |
| Marketing segmentation | Partial, Simple: new, recent, away for 30 or 60 days | Yes, Advanced (RFM, behavioural) |
| Till system integration | No, Standalone (by design) | Yes, Lightspeed, Tiller, etc. |
| Multi-staff team management | Yes, Business plan €24.99 | Yes, Included |
| Setup time | 2 minutes | A few hours to a few days |
| Commitment | No commitment | Often annual commitment |
| Data hosting | Europe (Firebase Paris) — GDPR | France — GDPR |
Comparison updated October 2026
When to choose which
Choose Quardy if...
- 1.You're an independent merchant and want a simple start
- 2.You don't want your customers to install a dedicated app
- 3.Your marketing budget is limited (free to €9.99/month)
- 4.You don't need till-system integration
- 5.You want to try it without commitment
- 6.You only have a smartphone or tablet
Choose Pongo if...
- 1.You have a modern till system (Lightspeed, Tiller, Sumup Pro) and want to connect everything
- 2.You manage several locations and need consolidated reporting
- 3.You want advanced customer segmentation (RFM, scoring)
- 4.You already run active email marketing and want to integrate it with loyalty
- 5.Your marketing budget comfortably exceeds €50/month
- 6.You run a restaurant or a mid-sized to large business
A word on transparency
Pongo and Quardy aren't direct competitors: they target different merchant profiles. Pongo mainly targets businesses with a modern POS, an established marketing budget, who want a full CRM. Quardy targets very small businesses, independent merchants just starting out or looking for the minimum-viable-product on loyalty, with a tight budget.
If you're unsure: start with Quardy. It's free up to 50 customers. In 1-2 months you'll know whether loyalty is a meaningful lever in your business. If yes — and if you need more sophistication — you'll have the justification to pay for Pongo. If not, you haven't lost any money.
Frequently asked questions
What's the main difference between Quardy and Pongo?
Quardy is designed for simplicity and accessible pricing (free up to 50 customers, €9.99/month beyond) with a loyalty card directly in Apple Wallet or Google Wallet — no app for your customers to install. Pongo is a more comprehensive marketing platform that integrates deeply with your till system, with advanced segmentation and emailing tools, whose prices are not shown on its website.
Is Quardy a real alternative to Pongo for my business?
For an independent merchant who wants a simple loyalty programme and doesn't need deep till-system integration, Quardy is an excellent alternative to Pongo, with public pricing: free up to 50 customers, then €9.99/month. For a business with an already-connected POS (Lightspeed, Tiller, Sumup Pro) wanting everything centralised in a single marketing CRM, Pongo remains a better fit.
Can you migrate from Pongo to Quardy?
Yes. Export your loyal customers from Pongo (most CRMs allow CSV export), then create your business in Quardy. Your customers will need to scan your new QR code to join your Quardy programme — a good opportunity to reach out and announce the change.
Try Quardy for free
50 customers free, 2-minute setup, no commitment.