For ice cream shops & gelaterias , The 10th cone on the house, and customers back from April
The season is short and the competition comes down to the last scoop. Quardy puts a loyalty card in your customers' Wallet: you stamp every cone with a scan, and you let them know as soon as you reopen.
Why loyalty matters so much for an ice cream shop
An ice cream shop makes most of its revenue in a few months, with customers who come several times a week when the sun is out. The ticket is small, the margin is good, and a free cone costs little. The real stake is the next season: a card that stays on the phone all winter lets you tell your regulars you're reopening.
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An intense season
On sunny days a regular comes several times a week: a 10-stamp card fills in a month.
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A cheap reward
A free scoop or cone: a few cents of ingredients for real pleasure.
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Reopening day
The card stays in the Wallet all winter: one message is enough to announce the ice cream is back.
Which type of loyalty to choose?
Stamps, with a cycle that fits within the season. Eight to ten ice creams is one or two months for a regular: the reward arrives before summer ends. One stamp per visit, whatever the number of scoops, is simplest at the counter.
Quardy recommendation for ice cream shops
Stamps: 10 ice creams = 1 free
A free ice cream of the customer's choice, cone or tub, one or two scoops: write the rule on the card with the custom line. Families add up fast: one stamp per visit saves counting every child's scoop.
Example: Clara comes by with her children two or three times a week in July. By the end of July her card is full and the next ice cream is free. In April she gets a message on her card, "We reopen on Saturday, new flavours": it's your shop she comes back to, not the kiosk on the seafront.
Alternative: points for tubs and desserts
If you also sell take-home tubs, ice cream cakes or crêpes, points reward varied baskets better: for example 1 point per euro, a free scoop at 30 points, a 500 ml tub at 120.
How it works in your ice cream shop
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The QR code by the display
Put the Quardy QR code on the display case or at the till. While they pick their flavours, customers have their phone in hand. -
The card in the Wallet
They scan it with the camera and add the card to Apple Wallet or Google Wallet. No app, no account. -
A scan with every ice cream
You scan the card from the Quardy app at checkout: the stamp is added in seconds, even with the Sunday queue. -
The free ice cream
At the last stamp, the app tells you. The card starts a new round, and stays in the Wallet until next season.
Bonus: reopening and hot days (Pro plan)
With the Pro plan at €9.99/month, you can message customers who agreed to it, on their Wallet card or as a notification. Ideas for an ice cream shop:
- Reopening: "We reopen on Saturday! Three new flavours are waiting for you"
- Heatwave: "32 °C today: we're open until 11 pm"
- Flavour of the moment: "Peach sorbet, this week only"
- End of season: "Last weekend before our winter break"
Frequently asked questions
I close in winter. Does my customers' card disappear?
No. The card stays in their Wallet with its stamps, and you keep your customer list. With the Pro plan, one message on their card is enough to announce that you're reopening.
Will it slow down the Sunday queue?
No. The scan takes a few seconds while you take payment. Keep a tablet or phone by the till to scan without losing time.
Several seasonal staff work the counter. Can they scan?
On the free or Pro plan, a phone or tablet signed in to the shop's account is enough. With the Business plan (€24.99/month), each member of staff has their own access and every stamp is logged in their name.
What if I switch from paper cards to digital?
Let paper cards run out and offer Quardy to every customer. Our paper vs digital comparison covers the transition.
How much does it cost?
Free up to 50 customers. After that, the Pro plan is €9.99/month, no commitment, with unlimited customers and messages.
Ready for the season?
Download Quardy for free and create your program in 2 minutes.