Bring customers back automatically: 10 ready-to-copy examples

Why automate instead of sending by hand

A customer who stops coming doesn’t tell you. Nothing bad happened: they changed habits, walked past another shop, forgot. A reminder at the right time is often enough to bring them back, but nobody has time to check every week who hasn’t come in for a month.

That’s exactly what an automation does. You write the message once, choose the moment, and each customer gets it when it’s their turn: the day they reach 30 days away, or a week after a visit that left them one stamp from the reward.

How it works in Quardy

An automation reads like a sentence: IF something happens THEN send this message. Eight triggers are available, depending on your card type:

Trigger	Example	Cards
Inactive customer	Hasn’t visited for 30 days	All
New customer	1 day or 6 months after signing up	All
Card anniversary	Every year, on the date their card was created	All
Visit milestone	2 days after their 5th visit	All
Number of visits	At least 10 visits	All
Almost at the reward	1 stamp away from the reward, 50 points away from a reward	Stamps, points
Reward reached	Card full, reward reached	Stamps, points
Cashback balance	Balance of at least €10	Cashback

The last four describe the customer’s card and are always combined with an absence: IF one stamp away from the reward AND hasn’t visited for 7 days. Telling customers while they are in the shop would add nothing: they just saw their card at the till. Messages go out once a day. New customer, card anniversary and visit milestone go out on a set date, even if the customer came back in the meantime: only once, except the anniversary, which comes back every year. Ideal for a welcome, celebrating a year of loyalty or thanking a regular.

Ready-made templates are included: pick one, adjust the text if needed, and it’s live. Three rules always apply:

• only customers who agreed to your communications receive the messages;
• a customer gets at most one automatic notification every 5 days;
• the message arrives as a notification for those who have the app, and on their Apple Wallet or Google Wallet card for everyone else.

10 ready-to-copy examples

Trigger	Message	For
Hasn’t visited for 30 days	”It’s been a while! We’d love to see you again, come and say hi 😊“	Any shop
Hasn’t visited for 21 days	”Your coffee is waiting! The counter isn’t the same without you ☕“	Café, bakery
Hasn’t visited for 45 days	”Grown back since last time? There are still slots this week ✂️”	Hair salon, barber
1 stamp away from the reward, no visit for 7 days	”Just one more stamp before your free croissant! 🥐“	Bakery
Card full, no visit for 7 days	”Your card is full: your free manicure is waiting for you! 💅“	Nail salon, beauty salon
50 points away from a reward, no visit for 10 days	”Just 50 more points before your free bottle 🍷“	Wine shop
Balance of at least €10, no visit for 14 days	”Your balance is over €10: take it off your next bill 🍽️”	Restaurant
1 day after signing up	”Thanks for your visit! Your card is ready, see you soon 🙂“	Any shop
2 days after the 10th visit	”Already 10 visits: thank you for your loyalty! 🙏“	Any shop
Hasn’t visited for 60 days	”We miss you! This season’s new arrivals are in 💐“	Florist, grocery

Messages are limited to 178 characters: beyond that, phones cut them off. One sentence and a reason to come back is all you need.

The right delay to win back customers

The delay depends on how often your customers normally come. Send the reminder when a regular has skipped one or two visits, not before:

A regular comes	Example	Reminder after
Several times a week	Café, bakery	14 to 21 days
Once a week	Restaurant, wine shop, vape shop	21 to 30 days
Every 3 to 4 weeks	Barber, nail salon	35 to 45 days
Every 6 to 8 weeks	Hair salon, beauty salon	60 to 75 days

Best practices

• Start with the three essentials. Win back customers who stopped coming, tell them only one stamp is left (or that their balance can be used), thank new customers. These bring the most people back.
• Give a reason to come back. “We miss you” works; “We miss you, the strawberries are in” works better.
• Only promise what you really offer. If the message announces a free coffee, tell your team: the customer will ask for it.
• Check the numbers after a month. The app shows how many customers came back within the week after each message. A message that brings nobody back gets rewritten.
• Keep campaigns for special occasions. A weekend promotion or a holiday closure is sent by hand, as a campaign; automations take care of the rest.

Each business type has its recommended setup, with message ideas: see the guides by industry.