Your loyalty card in Apple Wallet and Google Wallet

How it works

The Wallet is the app where your customers already keep their bank card, train tickets and boarding passes: Apple Wallet on iPhone, Google Wallet on Android. A loyalty card fits in the same way.

1. You create your card in the loyalty tool: name, logo, colours, rule (stamps, points or cashback).
2. You display a QR code at the counter. Customers scan it with their camera and tap “Add to Apple Wallet” or “Add to Google Wallet”. It takes about thirty seconds, with no account.
3. At each visit, you scan the QR code on their card from your phone. The stamp is added and the card updates in their Wallet within seconds.

Nothing to install for the customer. For you, no hardware: your smartphone is the scanner.

What you can customise

Apple and Google set the card layout. You choose neither the font, nor the size, nor the position of the logo. You do choose what makes your shop recognisable:

	Apple Wallet (iPhone)	Google Wallet (Android)
Background colour	Yes	Yes
Text colour	Yes	No, Google picks it
Logo	Yes, square or wide	Yes, square or wide
Image	Strip under the header; large background image on iOS 27 and later	Large image under the card
Programme line or title	Yes (“10 coffees = 1 free”)	Yes
Layout, font	Fixed	Fixed

With Quardy, any colour, the text colour, the wide logo and the card line are free. The background image is in the Pro plan, with framing you can adjust for each format (recent iPhone, older iPhone, Android).

Updates and notifications

This is the Wallet’s big advantage over cardboard: the card is alive.

• After each visit, the new balance shows on the card. On iPhone, a notification can announce it on the lock screen.
• Your messages (“Fresh pumpkin pie this weekend”) appear on the card, with a notification. They only go to customers who agreed to your messages. At Quardy this is the Pro plan, with ready-made audiences: new customers, customers away for 30 or 60 days.
• Customers stay in control: they can turn off a card’s notifications or delete it. One message a week is often plenty.

iPhone or Android: what changes

For you, nothing: you create one card and the tool builds an Apple version and a Google version. For the customer, only two differences:

• The look: the Apple card follows Apple’s style (logo at the top, large balance), the Google card follows Google’s (centred logo, image below).
• The text colour: on Android, Google chooses it itself so it stays readable on your background colour.

Your sign-up page just needs to show the right button for the customer’s phone. Quardy does this automatically.

Getting started

• Pick a bold colour and a logo that reads well when small: the card is recognised by its colour in the Wallet stack first.
• Write the rule on the card (“10 coffees = 1 free”): customers see it every time they open it.
• Offer the card at every visit during the first weeks: that’s when most of your regulars add it.

For the big picture, see the digital loyalty card guide, and for the setup that fits your business, our industry guides.