For mobile hairdressers , Customer loyalty with no salon, no paper cards
You cut hair at home, on the move, or in care homes. Your customers add their loyalty card to Apple Wallet or Google Wallet by scanning your QR — on your phone or on a business card. No equipment, no printing.
Mobile hairdressing: the perfect trade for digital loyalty
Being a mobile hairdresser ticks several loyalty-friendly boxes: strong personal relationship (you step into the intimacy of your customers), regular visits (every 4 to 8 weeks for the majority), attractive average spend (£22 to £80 depending on the service), and a clientele who picks you for convenience as much as for talent. A well-designed loyalty card turns those strengths into durable recurring revenue.
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No salon? No problem
Quardy runs on your phone. No counter or display needed.
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Regular visits
4 to 8 weeks between cuts. Cycle naturally aligned with a 6-8 stamp programme.
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Relationship of trust
Your customers tell you their stories. A loyalty card is one more sign of attention.
Which loyalty type should you choose?
For a mobile hairdresser, stamps are almost always the right call: a simple, readable format with a visible goal. Cashback also works for customers who alternate between simple cuts and cut-and-colour (highly variable baskets).
Quardy's pick for mobile hairdressers
Stamps: 8 services = 1 free blow-dry
A cycle of 8 services because your customers come every 4-8 weeks. Over 12 months, a regular customer reaches the reward stamp. The free blow-dry (a £15-£22 'cost' to you) creates a moment of pure delight without significant material outlay.
Example: Florence, a retiree in Bristol, calls you every 5 weeks for her cut-and-colour (£70). Over 12 months, she has 8 visits and reaches the free blow-dry. You give it to her on her 9th visit (which she pays for as usual, with the blow-dry as a bonus). She's delighted, she recommends you to 2 neighbours. ROI: you've 'lost' 20 minutes to lock in a £550/year customer and generate 2 free leads.
Alternative: 7% cashback
If your services range from £22 (simple cut) to £80 (cut-colour-treatment), a 7% cashback scheme rewards customers who pick the pricier services proportionally. On an average of £45, that's around £3 per visit, or ~£25 of cashback per year for a regular customer.
How it works in your customer's home
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QR code on hand: phone, business card, sticker
Several options: open the Quardy app and show the screen to your customer, or carry a laminated business card with your Quardy QR, or stick one on your hairdressing kit or bag. -
Scan during the colour or at the end of the service
The best moment to introduce Quardy: during the colour set (your customer is waiting, phone in hand), or at the end of the cut before you leave. Her card is in her Wallet in 30 seconds. -
Validate in one tap before you leave
Ask your customer to reopen her card in her Wallet, scan the QR with the Quardy app, the stamp is added. Total: 10 seconds. -
Automatic reward on the 8th stamp
When your customer hits her 8th stamp, you see it on the merchant side too. Announce her free blow-dry on your next visit (or by text to keep the suspense).
Bonus: push campaigns for gentle re-engagement (Pro plan)
The Pro plan at €9.99/month unlocks push notifications. Particularly valuable in mobile hairdressing where you can't 'bump into' customers on the street. Ideas that work:
- Seasonal (before summer): 'With summer on its way, a quick trim to freshen up your ends? Free slots next week'
- Before the holidays: 'Only 3 weeks to Christmas — book your blow-dry before the parties'
- Quiet customer re-engagement: 'It's been 9 weeks since I last saw you — a quick appointment this fortnight?'
- New techniques: 'I just trained in [balayage / ombré / on-trend pixie cut] — fancy giving it a go?'
- Gift card (Pro plan): 'Gift a cut or a colour — gift card in the recipient wallet, no paper voucher to print'
Frequently asked questions
I work a lot in care homes — does Quardy fit?
Yes, with one tweak: in care homes, your customers often don't have their smartphone to hand. In that case you can either: 1) add the card to the Wallet of a family member (son, daughter) who visits and manages appointments, or 2) keep a simple paper card in parallel for direct residents and use Quardy for your regular home-based customers. Since Quardy is free up to 50 customers, it's risk-free to try.
My services vary a lot in price — stamps or cashback?
If 80% of your work is 'standard' cuts at ~£35 and 20% is cut-and-colour at ~£70, stamps are still fine (each visit counts as 1 stamp, the goal stays consistent). If it's truly half-and-half between short and long services, 7% cashback is fairer to your best customers.
I'm a sole trader — is the Business plan at €24.99 useful?
No, not for you. The Pro plan at €9.99/month is what you need once you go beyond 50 customers (unlimited clientele + push campaigns). The Business plan is for when you have several hairdressers scanning cards under the same business.
How do I take payment at customers' homes — does Quardy handle it?
No, Quardy doesn't handle payment. You keep your current method (contactless card via Sumup, transfer, cash, cheque). Quardy only handles loyalty, alongside it. Once the service is paid, you scan the card to add the stamp. It's complementary and independent.
Can my customers share their card with their daughters or neighbours?
No, each card is personal and tied to a single Wallet. That's important for accuracy in your stats and fairness of rewards. If a customer recommends you to her neighbour, encourage the neighbour to create her own card on the first visit — it's an excellent way to reward word-of-mouth.
Can I sell gift cards even though I work at my clients' homes?
Yes, and it's actually simpler than in a salon: everything happens from your phone. On the Pro plan, you create the gift card once your client has paid you and the recipient gets it straight by email, with no paper voucher to print and no notebook to keep. They add it to Apple Wallet or Google Wallet without installing any app, and you deduct the price of the appointment when you see them.
Ready to build customer loyalty?
Download Quardy for free and create your program in 2 minutes.