For wine shops & craft beer bars , Grow the loyalty of your enthusiasts
Your customers are enthusiasts who come back for your advice, your new arrivals, your rare references. Give them an elegant loyalty card in their Wallet and build a real club of regulars. Rewards, private tastings, early access.
Why loyalty changes everything for a wine or beer shop
Being a wine merchant or craft beer shop owner is built on something precious: trust. Your customers come for your advice, for the references you've selected, for the guarantee they won't get it wrong. That relationship is built over time — and a well-designed loyalty programme turns that trust into measurable engagement. Not for cheap promos, but to build a real club of enthusiasts who feel recognised.
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Highly variable baskets
From £8 a bottle to £180 a gift box. The cashback scales with the amount.
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Passionate customers
Your best customers come back 2-3 times a month to discover your new arrivals.
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Targeted communications
Announce your rare arrivals, private tastings, themed evenings.
Which loyalty type should you choose?
For a wine or beer shop, cashback is almost always the right call. With baskets ranging from £8 to £180, a fixed-value stamp system (10 visits = 1 bottle) would be either too generous for small customers or too stingy for big ones. Cashback rewards proportionally.
Quardy's pick for wine / beer shops
5% cashback on every purchase
A modest percentage, but one that's consistent with the trade's margins (wine and beer are low-margin products). 5% is more generous than it sounds: on an average basket of £30, that's £1.50 per visit. Over 10 visits spread over 3-4 months, the customer has £15 of cashback — a good-quality bottle on the house.
Example: Antoine comes in every 2 weeks to discover your new arrivals (average basket £35). Over 5 months, he's made 10 visits for a total of £350. His cashback sits at £17.50. He uses it for a premium Côtes-du-Rhône at £25 he wouldn't have picked otherwise. You've 'given' him £17.50 on £350 of revenue — a negligible acquisition cost for a customer who'll stay for years.
Alternative: tiered system (points)
If you want to create several levels ('Discoverer' / 'Enthusiast' / 'Connoisseur') with growing benefits, go for points. It requires more education at launch but can create a very engaging 'gamification' effect for a passionate clientele.
How it works in your shop
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QR code next to the till
Place your Quardy QR code on a tasteful display near the till, or on the tasting counter. Understated, in line with your brand. -
Discreet sign-up
When a customer pays, say: 'Want to earn 5% cashback on your purchases? Scan this QR code, your card will be in your phone, no paper.' 30 seconds later, it's done. -
Validation after each purchase
You scan their loyalty card (in their Wallet) and enter the total amount of the purchase. The cashback updates automatically. -
Redemption and advice
When a regular wants to use their cashback, you can also see their history. Take advantage of it to suggest a bottle that pairs with their previous picks — what Amazon's algorithms do, but better, because it's you.
Strategic communications (Pro plan)
The Pro plan at €9.99/month unlocks push notifications. For a wine or beer shop, here are the communications that really work:
- Limited new arrivals: 'Only 12 bottles of Cuvée X from Domaine Y — first regulars served first'
- Beaujolais nouveau / harvest: 'BN arrives Thursday 21 November at 6pm — free tasting, regulars first'
- Valentine's / Christmas: 'Valentine's gift boxes available — let's build yours together this week'
- Trade shows and events: 'I'm running a stand at the Independent Winemakers' Fair on 15 March — come see me'
- Exceptional promotions: '2018 vintage clearance — 20% off Bordeaux until Sunday'
- Gift card (Pro plan): 'Not sure what they like? Gift an amount to spend here — gift card in their wallet, validity up to you'
- Automatic: "Your balance has reached €10: treat yourself on your next visit 🍷" goes out on its own as soon as the balance reaches €10 and the customer hasn't visited for 14 days
Frequently asked questions
Is a craft beer shop the same as a wine shop for Quardy?
Exactly the same mechanics. Craft beer shops often have an extra edge: passionate customers come back even more regularly (sometimes weekly) to discover new breweries or collabs. The cashback rotates faster, rewards arrive sooner, engagement stays high.
My customers are seasoned enthusiasts — won't a loyalty programme feel 'cheap'?
Not with Quardy. The card is in Apple Wallet or Google Wallet (not in a cheap app), it's visually elegant and understated. Your customers value the 'club' feel above all: they feel recognised and privileged. When a regular comes back for the 8th time and you can recall which bottles they bought, it changes the relationship.
I also sell online — does Quardy integrate with my online shop?
No, Quardy is designed for physical retail. If you have a separate online shop (Shopify, WooCommerce...), your online customers won't automatically build up cashback. You can of course offer them the card in-store when they drop by.
Can I see how much each customer spends per month?
Yes, you have access to the full purchase history per customer: total spend, frequency, last visit. Useful for identifying your top customers and offering them specific perks (limited allocations, VIP tastings). All data stays with you (and Firebase Europe), no reselling.
With the Business plan at €24.99, can I add my staff?
Yes. The Business plan is designed for shops with 2-3 sellers or advisers. Each has their own Quardy access, scans cards in your shop's name, and every sale is tracked under the name of the salesperson who validated it. Handy for internal tracking.
Does a gift card make sense for a wine shop?
It's one of its best uses. Gifting wine without knowing someone's taste is a gamble; gifting an amount to spend at your shop is not. On the Pro plan, you create the gift card, the customer pays you in store and the recipient gets it by email, straight into their wallet. They come in for advice, buy a €24 bottle on a €50 card, and €26 stays on it: a second visit guaranteed.
Ready to build your club of regulars?
Download Quardy for free and create your program in 2 minutes.