Shared program or separate programs: which to choose?

The difference in one sentence

With a shared program, the customer has a single balance, valid at all your locations. With separate programs, each location has its own customers, rules and balances.

Side by side

	Shared program	Separate programs
Customer earns everywhere	Yes	No
Rules and rewards	The same everywhere	Specific to each location
Card	Single, or per location	One per location
Customers	Combined	Separate
Path between locations	Yes	No
Shared customers	Yes	Yes
Stats per location and overall	Yes	Yes
Subscription and members	Combined	Combined
Price	€15 per location per month	€15 per location per month

Choose a shared program if…

• Customers come for a venue: food court, food hall, covered market.
• All your locations carry the same name: restaurant chain.
• You want the reward to be claimable anywhere.

A shared program requires agreeing on a single set of rules, and on how rewards are funded between locations.

Choose separate programs if…

• Your brands each have their own identity: restaurant group.
• Average spends are too different for a common reward.
• Each location must keep its customers and balances, for example in a franchise.

Three questions to decide

1. Does the customer think they’re visiting you, or one of your locations? You: shared program.
2. Does the same reward make sense everywhere? No: separate programs.
3. Could a location leave the group with its customers? Yes: separate programs.

And the card?

The card is a second setting, and it can be changed at any time. With a shared program, it can be single or in each location’s own colors. The customer keeps their shared balance either way. The three operating modes are presented on the Quardy Business page.